Let’s talk about the elephant in the room...

The Pink Elephant

I had the pleasure of working with Ian Henderson, the creative force behind The Pink Elephant, on a deliciously visual project. Ian is known for his event styling flair, and his latest venture takes that creativity into the world of food with beautifully curated Charcuterie boxes.

We met through a local networking event in St Albans, Hertfordshire and connected over our shared love of design and storytelling, and planned a shoot that would showcase both Ian’s brand and his stunning food. Over a couple of relaxed hours, we styled and photographed his edible creations, capturing the textures, colours and little details that make them stand out.

We also squeezed in a few personal branding portraits to show the face behind the food – and honestly, those moments are just as important when building a brand. People buy from people, and Ian’s warmth and passion really shine through.

As a bonus, I was heading off on a photo road trip to Scotland the next day and Ian kindly gifted me a Charcuterie box for the journey. Let’s just say… it didn’t make it past the first service station. Incredible.

You can now order one of these boxes when you book tickets to the Roman Theatre summer productions in St Albans, over the summer hosted by the brilliant team at Ovo Theatre It’s the perfect way to elevate a summer evening under the stars.